Mapping Out
Strategy & Planning

MediMedia Managed Markets provides you with the best strategic expertise available in the industry. Our large staff of managed markets strategists, researchers, MDs, PharmDs, and MPHs, all proven experts in the field, will help

Assess Analyze Synthesize

the data relevant to your specific needs. We also reach out to external managed markets experts, with whom we have tenured relationships, to gain critical and timely perspectives. This brain-trust approach means you get integrated knowledge and exceptional insight to drive strategic solutions that are right for your brand.

Navigating with
Integrated Knowledge

We recognize that your business objectives are unique. The strategies and tactics that we develop are therefore crafted to address the specifics of the marketplace and the competitive environment for your brand.

  1. We will assess the challenges, the issues, and the opportunities for your brand and therapeutic area.
  2. We then integrate those insights and analytics into actionable strategies and apply them to your brand and tactical planning.
  3. We will work with you to deliver innovative, targeted solutions that are spot-on with what your customers need to make an informed decision.

Making the Right Turn with
Strategic Solutions

Knowing that today’s marketplace is quickly evolving, we continue to expand our offerings with new and unique solutions. We can be a true strategic partner by finding that hook in your value story and the wow factor in its delivery.

  • Strategic analytics
  • Account manager training
  • KOL roundtables
  • Advisory boards
  • Value props
  • Customized publications

These are just some of the tactical expertise we offer. We are access experts with cutting-edge knowledge on healthcare managed market trends and their implications for you and your customers. We can help you work out the right solutions for your brand.

Recalculating Based on Insights & Analytics

MediMedia Research

MediMedia Researchis our own in-house market research group. As managed markets research specialists, we use a variety of research and analytic methods to answer your business questions.

Our research team has more than 40 years combined experience in managed markets research. Led by a department head that holds the Market Research Association (MRA) Professional Researcher Certification (PRC) at the Expert level since 2005, and backed by experienced on-staff analysts and statisticians, the MediMedia Research group provides an unparalleled level and breadth of market research services.

Guidance Through Research Tools & Methods

We utilize our long-standing relationships with an extensive panel of managed markets decision-makers to build robust and representative samples.

Phase 1

  • Pricing/contracting
  • Market analysis
  • Segmentation
  • Message testing

Phase 2

  • Benchmarks and tracking
  • Program evaluation
  • Brand position

Phase 3

  • Market simulation
  • Competitive performance

Skyline View of Research Experience

Our research experience spans across a broad range of areas.

Research Experience
  • Benefit

    • Pharmacy Benefit
    • Medical Benefit
  • Lifecycle

    • Prelaunch
    • Launch
    • Postlaunch
    • Maturity
  • Molecule

    • Small
    • Large
  • Administration

    • Oral
    • Injectable
    • Infused
  • Distribution

    • Retail Pharmacy
    • Specialty Pharmacy

Driving Your
Content & Creative

With your strategy as a foundation, we will capitalize on the best available information to develop strong and compelling content, provide creative concepts that support your messages, and deliver them seamlessly.

Our talented writers, editors, and designers have the expertise to engage your audience through the innovative use of media and technology.

We also have a team of instructional design experts who can create highly interactive and effective training programs for your internal and external stakeholders.

Whatever the tactic, our execution is exceptional. We will help you reach the right audience with the right message at the right time.

Scenic Vistas Through
Creative Services

Here at MediMedia Managed Markets, we don't work in silos. Our collected insights, analytics, integrated knowledge, and strategy inform the creative development process, resulting in compelling imagery and customized delivery of your messages.

  • Apps
  • Animation
  • Training
  • Mobile
  • Collateral
  • And More

Our print and digital media executions have received high praise from our clients on the level of expertise and resources that we provide.

Our talented and forward-thinking creative directors, designers, and presentation specialists offer a broad range of visual skills and capabilities, and will work to achieve the right fit for your visual communication objectives.

Routing Via Targeted Channels

MediMedia Managed Markets is the publisher of 2 leading journals in the managed markets industry—P&T and Managed Care. These journals provide managed markets decision-makers with original research, market updates, and news and analysis of the rapidly changing managed healthcare market. Our journals are peer reviewed and have an extensive database/index listing. Each has an independent Web site and is available in print and digital editions.

About Us

We are a strategic agency dedicated to helping pharmaceutical and biotech companies maximize their opportunities in the managed markets environment. We have a staff of more than 100 dedicated professionals with managed markets expertise:

  • Strategists
  • Writers
  • Account teams
  • Researchers
  • Editors
  • Creative services
  • Medical staff
  • Instructional designers
  • Journalists

It all adds up.
We can be your true strategic partner.

Because of our 20+ years in the business, we have the reach, the connections, and the relationships with key managed markets decision-makers and experts to help guide the success for your brand.

Contact Us

Lee Termini President

Whatever your challenge may be, our team is here to guide your success.
Learn more today.

Send us a message